Bachelor of Business (Marketing)

La Trobe University

Student rating (4.05) from 132 reviews
Ranked #14 in our University Rankings

Overview

Bachelor Degree
Melbourne
3.0 years Full-Time
(or Part-Time equivalent)
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Course Description

This degree gives you a specialised set of marketing skills along with a foundation in business. In first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing–Marketing: Defined, Planned and Delivered.

Your marketing major gives you the knowledge to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, international marketing and strategic marketing. You can complete a second major from areas like economics, sport management, event management, or tourism and hospitality.

You'll build practical skills through a team project, in which you'll create plans to solve social, environmental and business problems. You can go on work placements and study overseas through a study tour or exchange program. Our overseas partners include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School.
Majors

Marketing

Careers

Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion...

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Ratings

Average ratings for Bachelor of Business (Marketing) based on 1 review
Rating
3.0
Job prospects
3.0
Teachers
3.0
Course work
3.0
Time worthy
3.0
Money Worthy
3.0