Bachelor of Business (Marketing) La Trobe University

3.0 out of 5 from 1 review
Ranked #14 in our University Rankings
Bachelor Degree
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

This degree gives you a specialised set of marketing skills along with a foundation in business. In first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing–Marketing: Defined, Planned and Delivered.

Your marketing major gives you the knowledge to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, international marketing and strategic marketing. You can complete a second major from areas like economics, sport management, event management, or tourism and hospitality.

You'll build practical skills through a team project, in which you'll create plans to solve social, environmental and business problems. You can go on work placements and study overseas through a study tour or exchange program. Our overseas partners include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School.




Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion...

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Average ratings for Bachelor of Business (Marketing) La Trobe University based on 1 review
Job prospects
Course work
Time worthy
Money Worthy

Student Reviews

January 2018
Year completed 2017

The course is ok. I'm neutral about whether I'd recommend it.

I had an overall good experience. Uni, teachers and atmosphere is great. Could improve on the content of lectures though.

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