Bachelor of Marketing and Media

Macquarie University

Student rating (4.15) from 110 reviews
Ranked #13 in our University Rankings

Overview

Bachelor Degree
Sydney
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Placements
This course has a placement opportunity for students.
Careers

Advertising account manager
Art director
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Corporate communications...

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Additional Information

You'll be taught by widely published academics, professional marketers and award-winning media producers all with industry experience.

You'll us...

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Ratings

Average ratings for Bachelor of Marketing and Media based on 1 review
Rating
4.0
Job prospects
4.0
Teachers
4.0
Course work
4.0
Time worthy
4.0
Money Worthy
4.0