Bachelor of Marketing Monash University

4.0 out of 5 from 1 review
Bachelor Degree
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long?

Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.

What you'll learn
A combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

This degree could be for you if...
You’re interested in the process of creating marketing strategies, delivering marketing campaigns, building and managing brands, and communicating with customers and other stakeholders.




Every organisation needs people who can make great marketing moves. Marketing graduates find work in a range of industries, including healthcare, banking and...

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Additional Information

Employers are increasingly looking for graduates with industry experience. Through the Monash Business School Work Integrated Learning program (WIL...

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Average ratings for Bachelor of Marketing Monash University based on 1 review
Job prospects
Course work
Time worthy
Money Worthy

Student Reviews

April 2018
Year completed 2019

Positives: I’m an International Student and I feel Monash can provide help for International Student, such as accommodation, career connect, and help to improve my english since english is my second language.

Also, I feel the tutor and lecturer are highly qualified and give quick responses to the questions via email. We h...

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