Bachelor of Marketing

Monash University

Student rating (4.06) from 222 reviews
Ranked #16 in our University Rankings

Overview

Bachelor Degree
Melbourne
75.0 ATAR
3 Years Full-Time
(or Part-Time equivalent)
$
10,958 Annual Fees (Domestic)
$
43,400 Annual Fees (International)
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Course Description

94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long?

Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.

What you'll learn
A combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

This degree could be for you if...
You’re interested in the process of creating marketing strategies, delivering marketing campaigns, building and managing brands, and communicating with customers and other stakeholders.
Majors

Marketing

Careers

Every organisation needs people who can make great marketing moves. Marketing graduates find work in a range of industries, including healthcare, banking and...

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Additional Information

Employers are increasingly looking for graduates with industry experience. Through the Monash Business School Work Integrated Learning program (WIL...

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Entry Requirements

Ratings

Average ratings for Bachelor of Marketing based on 1 review
Rating
4.0
Job prospects
4.0
Teachers
5.0
Course work
4.0
Time worthy
3.0
Money Worthy
3.0