This course is designed for experienced professionals in any business domain who seek cutting edge theoretical knowledge and problem solving skil...Read more
This course is designed for experienced professionals in any business domain who seek cutting edge theoretical knowledge and problem solving skills in marketing. The course features a comprehensive, intellectually stimulating, set of marketing concepts and ideas taught by a world class faculty, and will strenghten and enable career progression in a wide range of organisations. It is appropriate for professionals in middle to senior marketing positions or for those aspiring to such positions.
Positives: I thoroughly enjoyed the overall variety of the course. I did the course immediately after I completed my double business degree at Monash University which was a Bachelor of Business (Management) Bachelor of Business (Marketing). The structure of the Master degree was very similar to my undergraduate degree as it w...Read more
Positives: I thoroughly enjoyed the overall variety of the course. I did the course immediately after I completed my double business degree at Monash University which was a Bachelor of Business (Management) Bachelor of Business (Marketing). The structure of the Master degree was very similar to my undergraduate degree as it was course work based and built on the existing units I had completed in my undergraduate course. The Masters degree was more tailored to each of the students personal circumstances. For example the classes were smaller and greater engagement and discussion focused on our work environments for those students who were in the workforce. This allowed me to apply the knowledge I had gained during my classes to be practically implemented in my day-to-day marketing role.
The flexibility offered for this course was something I really valued given my full-time work commitment. Monash University offered evening lectures and tutorials, often combined into a 3 hour class. They also offered units to be completed online, and in blocks. The 'block' scheme involved having 5 or 6 full days for the whole unit, instead of the weekly classes. The full day classes fell on Friday's and Saturdays which catered better to my personal commitments. This took a lot of pressure off me and allowed me to focus on my studies.
Another positive aspect of the course was having classes that were less lecture orientated and instead, applied a collaborative and discussion based learning approach.
Many of the units focused on strategy and team assignments which I found useful when working in a team in my daily role. The strategy units built on the foundation and knowledge I had developed from my undergraduate marketing and management degree. The level of information that was being taught in the Master of Advanced Marketing was a step up from the undergraduate degree and offered greater skill development around critical thinking, marketing plans and how they fit in with the bigger picture.
Negatives: The class structure for many of the units actually combined the lecture and tutorial in one class. This meant it was harder to stay up-to-date if a class was missed and put greater pressure on catching up.
There was a high expectation to come to class prepared and an expectation that students have read all the assigned readings for that week prior to the class. With many of the students working full-time, the high volume of readings assigned was often quite hard to achieve.
Only some of the units were available as online units or block units, this made it difficult and required forward planning around personal commitments.
A few of the units were very theoretical with a big focus on journal article analysis. I disliked this because I couldn't put a practical application to what was being taught and use it in my daily marketing role.
My advice to future students is: The Master of Advanced Marketing is great for students who want to continue to build a holistic and broad marketing knowledge base and skill-set. For those students who have niche interests, this course may not be right for you. I personally liked studying a broad range of marketing topics and they do complement each other, however if you had a more niche focus such as digital or online marketing preference, the units don't really offer this. Some units delve into these aspects but generally the course is more beneficial to generalist marketers or students who aren't 100% sure of which area of marketing they want to pursue.