Bachelor of Business (Marketing)

RMIT University

Student rating (4.14) from 138 reviews
Ranked #10 in our University Rankings

Overview

Bachelor Degree
Melbourne
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

Gain the skills to critically examine markets and customers and develop effective marketing strategies by exploring buyer behaviour, brand management, product innovation and digital marketing.

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
Careers

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and...

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Additional Information

You will have the opportunity to directly apply your academic skills to a work context in work-integrated learning courses like Digital Business De...

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Ratings

Average ratings for Bachelor of Business (Marketing) based on 3 reviews
Rating
3.67
Job prospects
4.33
Teachers
4.0
Course work
4.67
Time worthy
4.33
Money Worthy
4.33