Bachelor of Business (Marketing) RMIT University

3.67 out of 5 from 3 reviews
Bachelor Degree
Melbourne
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

Gain the skills to critically examine markets and customers and develop effective marketing strategies by exploring buyer behaviour, brand management, product innovation and digital marketing.

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
Careers

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and...

Read more
Additional Information

You will have the opportunity to directly apply your academic skills to a work context in work-integrated learning courses like Digital Business De...

Read more


Ratings

Average ratings for Bachelor of Business (Marketing) RMIT University based on 3 reviews
Rating
3.67
Job prospects
4.33
Teachers
4.0
Course work
4.67
Time worthy
4.33
Money Worthy
4.33



Student Reviews

July 2018
Year completed 2021

Positives: Content is very interesting. Staff present the information in an engaging manner and easy to understand. Marketing is a interesting and fun course

Negatives: Core business is super boring and all theory which doesn't engage me

My advice to future students is: stay ontop of the homwork and pre read case studies

Read more
May 2018
Year completed 2019

Positives: Positive aspects of the course are the real life examples we are given. We are provided a strong insight into the marketing industry

Negatives: Irrelevant units

My advice to future students is: Understand all areas of the course

Read more
May 2018
Year completed 2019

Positives: Learning marketing principles which are relevant if students want to one day create their own business. Learning economics and business statistics as units is useful

Negatives: Too many definitions to learn

My advice to future students is: Do your notes early and review lectures

Read more

WANT MORE?
Explore similar courses in Sales and Marketing reviews
Master of Marketing reviews
Swinburne University
5 Reviews
Bachelor of Business (Marketing) reviews
University of South Australia - ...
3 Reviews
Master of Marketing reviews
UNSW Sydney
3 Reviews
Bachelor of Business (Marketing) reviews
University of the Sunshine Coast
1 Review
Bachelor of Marketing and Media reviews
Macquarie University
1 Review