The BBA specialisation in Marketing aims to prepare students for careers in marketing, providing them with hands-on experience in employing the most...Read more
The BBA specialisation in Marketing aims to prepare students for careers in marketing, providing them with hands-on experience in employing the most recent principles and practices in contemporary marketing. Students opting for this major learn about topics like global marketing, e-commerce, services marketing, brand management and buyer behaviour, all critical for effectively and efficiently marketing products and services.
The BBA specialisation in Finance is designed to give a detailed understanding of the financial problems confronting a manager in a corporate setting, and provides you with the skills to develop financial solutions for governments, corporations and high net-worth individuals. The major covers highly innovative and up-to-the-minute topics like financial statement analysis, financial markets and institutions, international finance, investment analysis, trading and portfolio management, and financial and risk modelling.
The BBA specialisation in Entrepreneurship aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to create a business and to turn their creative ideas into new companies. The major covers topics such as foundations of entrepreneurship, commercialisation strategy, fund raising, entrepreneurial finance, deal structuring and social entrepreneurship.
In addition to living and studying in some of the world’s top economic centres, our students participate in special global learning classes where b...Read more
In addition to living and studying in some of the world’s top economic centres, our students participate in special global learning classes where business frameworks are studied and tested. They interact with local companies and conduct real-time application-based projects that help them really understand the interconnected nature of business, the influence and impact of culture on consumer preferences and business decisions, global collaboration and best practices, and the risks of stepping out of one’s home country. In addition to the global knowledge gained, students learn to be adaptable, multicultural and globally relevant to companies of the 21st century.