Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies

University of Technology Sydney - UTS

Student rating (3.95) from 80 reviews
Ranked #24 in our University Rankings

Overview

Bachelor Degree
Sydney
5.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.

The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.

This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.

International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.
Majors

Public Relations
Advertising

Careers

Advertising account executive
Advertising copywriter
Communication strategist
Community relations manager
Marketing communication specialist
Media liaison...

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Additional Information

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a...

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Ratings

Average ratings for Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies based on 1 review
Rating
4.0
Job prospects
4.0
Teachers
5.0
Course work
4.0
Time worthy
5.0
Money Worthy
4.0
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