Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies University of Technology Sydney - UTS

4.0 out of 5 from 1 review
Bachelor Degree
5.0 years Full-Time
(or Part-Time equivalent)
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Course Description

The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.

The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.

This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.

International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.


Public Relations


Advertising account executive
Advertising copywriter
Communication strategist
Community relations manager
Marketing communication specialist
Media liaison...

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Additional Information

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a...

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Average ratings for Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies University of Technology Sydney - UTS based on 1 review
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Student Reviews

March 2018
Year completed 2020

I really have enjoyed this course! Both aspects of it, it is really hands on. UTS is a great uni because it is very flexiable with the timetable, so it helps if you work!

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