Bachelor of Business (Marketing)

University of the Sunshine Coast

Student rating (4.38) from 44 reviews
Ranked #2 in our University Rankings


Bachelor Degree
Sunshine Coast
3.0 years Full-Time
(or Part-Time equivalent)
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Course Description

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.

Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.

You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.

The School of Business recommends students use these electives towards a second major or a minor from those listed below:

Human Resource...

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Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.


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