Bachelor of Design and Marketing

University of the Sunshine Coast

Student rating (4.38) from 44 reviews
Ranked #2 in our University Rankings


Bachelor Degree
Sunshine Coast
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.

If you're passionate about design, and also want the marketing knowledge to develop your own business skills, this program is for you. You will learn the language of visual design and communication and will gradually build a professional quality portfolio through working on a range of applied projects.

In parallel, you will study a range of business and management subjects that will provide you with an understanding of the marketing functions essential to a wide range of organisations. You will learn how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets and forecast demand for a wide range of products and services. To do this, you will come understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on their sustainability.

Graphic Design
e-Media Design


You can work in multimedia and design across creative a range of industries, ranging from multiplatform publishing, web design, graphic design, marketing,...

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